What this service covers
Septicfinder Lead Gen handles the paid side of getting inquiries: search ads on Google Ads and Microsoft Advertising, paid social campaigns in Meta Ads Manager or LinkedIn Campaign Manager, the landing pages and forms those ads point to, and the tracking that shows which ad produced which inquiry. You keep ownership of every account. The work covers setup, day-to-day management and a written report on a schedule you agree. What it does not cover is the outcome. The ad platforms run the auctions and your buyers decide whether to get in touch, so nobody can promise a number of inquiries. What you can expect is a clear account structure, tracking you can check yourself, and someone looking after the campaigns between reports.
Four services, one request form
The work is split into four services. Search ads management covers Google Ads and Microsoft Advertising campaigns. Paid social campaigns run on Meta and LinkedIn. Landing pages and forms give each campaign a focused page to send people to. Lead tracking and follow-up connects ads to inquiries and routes each inquiry to someone who can answer it. You can ask for one service or combine several in a single request.
Paid search upkeep
Search term pruning, bid strategy checks, ad tests and budget adjustments, done on a set schedule and noted in a change log.
Paid social setup
Pixel, Conversions API, audiences, first creative set and lead forms built and tested before any budget goes live.
Lead capture forms
Forms with the right fields, consent wording you supply, thank-you pages and connections to your inbox or CRM.
Lead source reporting
A simple report showing inquiries by channel and campaign, built from your own CRM and analytics data.
Beginning the work
Before any campaign is touched, scope and access are agreed.
- You send a request through this site.
- A service partner takes it up and asks what they need to know.
- You agree scope and price with the partner, in writing.
- You grant access to your ad and analytics accounts through each platform's user settings, and setup begins.
Where the hours go
A management fee pays for time, so it helps to know where the time goes. Setup takes the most: building campaigns, writing ads, building pages and testing tracking until each conversion fires once and only once. After launch, the regular work is checking search terms, audiences, budgets and creative on each platform, so more channels means more hours. Tracking that touches a CRM or phone system takes longer to build and to keep working. Reporting is the last piece; a short monthly summary is lighter than weekly meetings with custom dashboards. Ad spend is a separate matter, paid by you to the platforms.
Before you send a request
How long are contracts for this kind of work?
It varies by provider. Some work month to month after setup. Others ask for a minimum term so there is enough data to judge the account. Ask about the minimum term, the notice period, and whether setup fees are charged again if you come back later. All of it should be in the written proposal.
What do reports usually cover?
Most reports show spend, impressions, clicks, conversions such as calls and form fills, cost per conversion, and which campaigns or keywords produced them. Better ones add notes on what changed and why. Ask how often reports arrive, whether you get access to the live accounts, and how leads that became customers are fed back in.
Can I keep my current website?
Usually, yes. Ads can point to existing pages if they load quickly, match the ad and have a clear form or contact option. Many businesses add a few dedicated landing pages for ads and leave the main site as it is. The service partner can say which pages are suitable after looking at them.
What will I need to provide?
Typically: access to existing ad accounts and analytics, a payment method on file with the ad platforms, facts about your offer and prices, logos and photos, someone to approve ads and pages, and a person who answers new inquiries. Over time, the most useful thing you can give is feedback on which leads became customers.
Can anyone promise a set number of leads?
No. Ad platforms run auctions and choose where ads appear, and people decide whether to respond. Offer, price, competition and season all play a part. A service partner can set up campaigns, test and measure carefully, and report what happened. Be wary of any provider that promises a lead count before it has seen your account.
Not sure where to start? Describe your offer and current tools, and a service partner will ask the right questions.
Start a requestSend your request
Ad work is easier to quote when the request covers three things: the offer, the audience and the current setup.